FIJI Water is the number-one premium imported bottled water in the U.S. with a huge portion of their business coming from online, direct-to-consumer home delivery. But they had two separate websites, a brand site and an e-commerce site, creating a disjointed, confusing experience for the consumer. A new, fully integrated site for FIJI Water was designed to bridge the two sites and create a seamless, high quality online experience. The FIJI Water brand is highlighted through rich imagery and an engaging water story that communicates the origin and benefits of the product. The shopping experience is product-forward and provides ease of use for the consumer to navigate and purchase Earth's Finest Water.