Flourish in Flux is a community for woman experiencing divorce and other big life transitions. The branding was designed to reflect the mission of the business; to embrace change and learn how to thrive and grow among all of life's fluctuations. Inspired by the transformational nature of a butterfly and the inclusivity of a community, the Flourish in Flux identity is fluid, sophisticated, and empowering. The founder uses the principles and practices of yoga to guide members through the divorce process, which is showcased in the photography style and supporting imagery.  The visuals for the website and social media presence evoke a positive, aspirational tone and encourage women on their journey of self discovery and transformation.